Fubon Bank China
Fubon Bank China annual report design makes the annual report a brand touchpoint between the bank and its customers. taas brought a consistent brand language, a clear reading structure and brand photography with an interactive view to bring the bank’s yearly communication closer to readers.
Fubon Bank China Annual Report Design:
A Brand Touchpoint Close to Customers
Client
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Fubon Bank China
Industry
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Banking / Finance
Our work
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Annual report design and bank brand photography
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Visual art direction
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Layout and typography
The annual report
In the Fubon Bank China annual report design, the annual report is an important touchpoint with customers and should deliver a high-quality experience throughout.
Two design directions
01 Consistent, and on trend
Keep the bank’s consistent language of communication while adopting design trends such as large type, a natural look, gradients and open structures, so the bank sheds its habitually serious and traditional image.
02 Close to the user
Based on how different readers use the report, it was split into 2 volumes: the bank’s annual report and a purely numerical financial report.
Brand photography with an interactive view
To give readers a different experience each time, Fubon Bank China regularly commissions brand photography. This time the style changed, using a more interactive view to express the brand image and show that the bank values interaction with customers, draws close to them and refuses to be aloof.
Brand elements are used richly and flexibly across the photography and the annual report, keeping one consistent brand language.
An ongoing partnership
From annual reports to New Year gifts, the Fubon Bank China brand design has centered on consistency and user experience. For the New Year gifts, see the Lucky New Year Creative Design project.
To learn more about the bank, visit the Fubon Financial Holdings information page.