AIA CAN
A sustainability-themed visual project for AIA’s eco-office program, AIA CAN. For the rollout in Taiwan, the AIA CAN sticker design was extended to online platforms such as WhatsApp and Instagram.
AIA CAN Sticker Design: Sustainability in Everyday Action
Client
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AIA
Industry
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Life & Health Insurance
Our work
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Sustainability-themed sticker design
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Digital stickers for social platforms
Program background
As the largest pan-Asian life and health insurer, AIA is committed to building a sustainable future. To get there, AIA wants every employee to feel confident that, as an individual, they can make a difference, starting with their actions at work and extending to their communities and the way they live.
The AIA CAN program is a key initiative in that effort. It aims to build environmental awareness among employees and to nurture sustainable mindsets and behaviors that contribute to a more sustainable AIA.
AIA has committed to reaching net zero by 2050. AIA CAN is a structured, multi-year program designed to accelerate the eco-office journey across AIA’s 18 markets, equipping every employee to reduce our collective environmental footprint and help create a healthier planet.
AIA CAN sticker design for the Taiwan market
As AIA CAN launched in the Taiwan market, a dedicated set of sustainability-themed stickers was designed to support and advance the program’s communication.
The AIA CAN sticker design carries environmental messages and ideas, encouraging everyone to practice sustainability through small, everyday actions at work and in life.
Core objectives of the sticker design
Motivate employees
Visual reminders and encouragement that inspire employees to take environmental action in their daily work.
Share environmental knowledge
Eco tips built into the sticker designs, so employees pick up simple and effective practices as they use them.
Strengthen participation
Using the stickers deepens employees’ sense of identification with, and involvement in, the AIA CAN program.
Shape brand image
A consistent design style and environmental theme that strengthen AIA’s green brand image among employees and customers.
Embedding the message in everyday details
Stickers are a convenient part of daily life, so the AIA CAN sticker design can weave the message into small details and carried further into the wider culture, all in service of a more sustainable future.
Their interactive nature also encourages exchange among members, builds shared values and a shared direction for action, and strengthens a closer, more supportive community network.
Extending to social platforms
To broaden the reach of the message, the AIA CAN sticker design is also used on social platforms such as WhatsApp and Instagram.
Digital stickers reduce the printing and use of physical ones, cut paper waste, and put the program’s environmental principles further into practice.
“I can make a difference”
The AIA CAN sticker design builds on a shared spirit of effort among employees and encourages everyone to believe they can bring change. That shared belief and action will help meet environmental goals and create a more sustainable future.
Sustainable design and communication
In communication, sustainable design helps brands build ESG principles into their communication and messaging strategies. Visual content and marketing materials with innovative, environmentally minded features, such as advertising, brochures and social media content, strengthen a brand’s sustainable image.
Building ESG principles into design and brand strategy can bring business success while moving society toward a more sustainable future. For another AIA project, see Lucky New Year Creative Design. To learn more about AIA, visit the AIA website.