Ayan
The AYAN Biotech rebranding gave a global provider of active beauty manufacturing services a future-oriented brand system. Brand strategy, identity and photography translate technology and emotional warmth into an aurora-inspired visual language that supports global communication and sustainable growth. The project received a MUSE Design Award 2025 Gold.
The future resonance of
technology and beauty.
Client
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Ayan Biotech
Industry
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Beauty
Scope of work
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Rebranding, Strategy, Photography
AYAN Biotech Rebranding for a Global Future
AYAN Biotech is a global provider of active beauty manufacturing services and a trusted partner to leading brands, offering end-to-end support from R&D to production. Guided by a people-centric and eco-conscious philosophy, AYAN collaborates with global beauty brands to shape a more sustainable future.
As AYAN advances its global strategy, a distinctive and globally communicable brand system was developed from AYAN’s core identity. This brand expression supports international partnerships and market expansion, conveying AYAN Biotech’s innovation, warmth, and future-oriented expertise in active beauty manufacturing.
Building a Strategically-Driven Brand Core System
At the starting point of AYAN Biotech’s brand upgrade, an in-depth analysis covered the company’s industry positioning, market opportunities, and future vision. A systematic brand audit and multi-dimensional research then distilled a highly recognizable and strategically impactful brand core.
A systematic strategic framework first clarified AYAN Biotech’s forward-looking brand vision and mission, laying the foundation for its global development trajectory. The brand’s core values were then distilled as Professionalism, Empathy, Innovation, and Responsibility, embedding a stable and deeply rooted spirit into long-term brand building.
Aurora-Inspired
The aurora—dynamic and ever-changing—embodies both scientific rigor and emotional resonance central to the AYAN Biotech rebranding. This duality reflects AYAN Biotech’s philosophy: advancing beauty through technological innovation while bridging scientific precision and artistic expression.
Conveying Brand Warmth Through Perceptible Visual Language
Inspired by the aurora, the renewed brand image symbolizes AYAN’s spirit of exploration and future-driven growth. The new logo translates this concept into flowing curves that echo the aurora’s movement, while subtly referencing the mountains and seas of Ninghai, AYAN’s place of origin—uniting global vision with local roots.
These curves abstractly form the letters “A” and “Y,” creating a distinctive “AY” mark that strengthens brand recognition and expresses AYAN Biotech’s pioneering role in active beauty manufacturing.
To support diverse communication needs, AYAN Biotech’s image system is structured into three core categories: Portrait imagery, capturing authentic emotional moments; Material imagery, highlighting textures, ingredients, and craftsmanship; and Technical imagery, showcasing R&D, laboratory, and production scenes to reinforce the brand’s technological expertise and sustainable manufacturing capabilities.
A Visual System of Globality, Technology, and Warmth
Inspired by the aurora, AYAN Biotech’s visual system employs a cohesive and systematic design language to create a unified and distinctive visual experience. Gradient auxiliary graphics and flowing forms express the brand’s continuous evolution, vitality, emotional warmth, and commitment to sustainability.
AYAN Biotech’s brand visuals form an integrated system in which the logo, key visuals, color, typography, and graphic elements work in harmony to ensure clear and consistent expression. Guided by a structured visual framework, the system strengthens brand consistency, professionalism, and credibility—supporting a unified and trustworthy presence in the global market. See more brand strategy and identity cases.
